Email marketing is an important part of today’s internet marketing strategy. Having contact with your potential buyers to drive them to your website is what you need to grow your business online. You can develop contacts with potential buyers by purchasing or renting email lists, but this does not work every time. The list you buy might be created using some illegitimate ways or may contain addresses of people who may not be your target audience. Email list building is more reliable and is a guaranteed way of getting the right audience for your website. Your list may be short initially, but it will grow in the right direction with time leading to increased traffic to your website and greater sales. Be tactful at getting email addresses from your leads. A few of the ways that can help you build email lists are discussed here:
Add A Subscription Box On Your Website – Give quality content to your visitors and ask them to join your email list to keep getting information from you. You may offer them periodic newsletters, free e-books, free software or any other source of information on signing up with you. Remember that visitors do not always bother to look for subscription options, hence you should either place a subscription box on a prominent place or use pop-ups asking if they would like to stay connected to avail more of your quality content. Do not ask for too much information from new visitors as this may threaten them, instead ask for their email address only.
Get Email Addresses When Customers Make Purchases – Include a box asking for email addresses in the online order form. This way your email list building can be more precise. Tell them that they will receive your offers and discount information by subscribing. Send them a follow up email to confirm their email address and get to know if they would like to receive updates from you.
Approach People Through Different Websites – Reach out to people though platforms like social networking websites for email list building. Let people know about your offers and ask them to join your email list to know more about your company and its products. Be tactful and courteous at asking them to subscribe to your newsletter and other promotional stuff, rather than being pushy.
Offer Incentives On Signing Up – Everyone loves getting incentives and so do your customers. Offer them prizes through lucky draws to increase their interests. Your prizes may be simple and inexpensive but may allure your visitors greatly. Tell those who sign up that you will be adding them to your email list.
Give A “Forward To Friend” Option – You can give an option to share content with others using “forward to friend” option. Your email list building can be easier through your subscribers’ participation. You can also offer incentives on forwarding the page to a friend.
Use your printed Material for Email List Building – Get your email address printed on all your printed materials. Brochures, direct mail and even business cards can be used best for this purpose. Never forget to ask people to join your email list to get more updates from you.