Technology has branched out into two important sectors, and they both seem inevitable to perform day to day tasks. One is the computer/internet and the other is the mobile/cellphone/smartphone. These very two sectors are one of the most important means of communication, and therefore, every single person can be seen spending a large chunk of his/her time, effort and energy indulging in these technologies.
Marketing is the one sphere that highly depends upon these two technologies. Initially internet marketing was considered as a very successful endeavor, because people worldwide have easy access to the internet. Offline businesses earned a good reputation and recognition through online marketing. Social media sites, blogs, websites etc, all contributed to this large world of marketing, where chances of profit are limitless.
However, with the tremendous growth in mobile consumers, marketing has now taken a new turn. Mobile marketing is growing and becoming more popular as it is targeting a far wider audience than the internet audience. Internet users are just 1.8 billion in count, whereas mobile consumers are up to 51 billion and counting! These 51 billion people are just those who are using smartphones; average cellphone users are yet to be taken into account. Applications for smartphones are being used feverously, with the current count of yearly applications download to be 10 billion, and that is expected to rise within a few years time.
Mobile marketing for offline businesses are gaining momentum as the cost of mobile advertising is considerably lower than internet marketing. There are no extra costs involved in using any form of Google Adword, advertisement strategies of SEO or any other online tactics. All a business dealer needs is to send text messages to mobile numbers, advertising their services. You can even divert mobile advertising to online marketing, at a very low cost. When sending out mobile advertisements, you can simply add the URL of your site and convince users to visit the site to know more of the content/product. This is a great way to get huge traffic to the site, without having to waste hundreds of dollars. SMS spreads like wild fire and the usage is so extensive and inexpensive that you can send bulk messages in just a few cents.
Businesses in Asian countries are most successful with mobile marketing for offline businesses as every person in the country has a mobile. The rate of short messages goes up to billions a day, as it is the main mode of communication for people living here. It’s economic, fast and easy. Therefore, if you happen to be living in Asia, mobile marketing may be the most successful strategy to adapt to.
However, if we talk about Europe, every second person has a smartphone and mobile apps are being used as popular mean of marketing a product or service. Every site now needs a mobile friendly version of their site and an app to interact with the customers.
All you have to do is co-ordinate with mobile service providers and ask them to generate your messages to all their subscribers. You would have to pay them a fee for this, but if you don’t want to spend money on it, you can create your own mobile marketing campaign and send a message to all mobile subscribers on a single click. There are also special mobile marketing software programs which would help you in this task. Within no time, you are sure to receive recognition for your work!