Social media is currently the raging fire in the internet world. Nearly every business and every literate individual with access to a PC and internet is accessing social media sites such as Facebook, Twitter, Google Buzz, Orkut, MySpace etc. Out of all these, Facebook and Twitter are the two main social media sites that seem to have taken on the business world by storm. Businesses or individuals that have online presence in the form of websites and blogs want to target their customers through these media sites. With 500 million users (and counting) using Facebook, it is the most ideal place for getting traffic to your site.
Search Engine Optimization
In simple terms, SEO is the art of taking a site to the top rankings of search engines and at the same time increasing potential traffic. This art is actually a complex knowledge of how search engines work combined with technical marketing skills. What makes a site/blog tick with the average user, what makes a user return and refer your blogs to other readers and what makes the site good enough to dominate the top charts? All these questions are answered through SEO.
SEO and Social Media
As stated earlier, social media is a great platform to get targeted customers. SEO cleverly makes use of social media customers to get attracted towards a site. How? The answer is simple; by linking! Yes! Profile links of business websites alongwith the links of their useful information are promoted and shared on social media. However, social media will only appreciate useful information. Small plugins such as the Facebook “like” button and Twitter’s “Follow me” bird are important tools for SEO. The more likes and hits a webpage gets, the more popular it becomes. The count of these likes and tweets will encourage other users to read the content. Remember, you can’t actually sell through social media, but can only have mass link building for your site.
Why Do We Need Social Media for SEO?
Social media forums and postings are significant for search engines; therefore, when a link is shared on any social media platform, search engines give it a value. When social media is used to recruit traffic to parts of the site’s content, it gives an improved search value result. There are many rules too that have to be followed by a site if it has to integrate SEO with social media. Moreover, not all contents deserve to have a Facebook or Twitter link. Only the content which you think can stir up curiosity or is a hot topic should be given due attention. If you simply link up every content piece, it would be a negative impact, as your site link could either be summed up as spam, or it would seem like you are a newbie, too desperate for a little attention.
YouTube, Facebook and Twitter are here to stay for many years to come, and they are also shaping up the content business. If you have a successful presence in these three sites, you can expect to gain momentous amount of profit very soon.